Marketing Mix Modeling
@marketing-mix-modeling
About
One-stop MMM hub
Skills & Technologies
Projects & Repositories
Recent public projects and repositories from this profile.
pymc-marketing
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
unified-mmm
PythonOpen-source unified MMM interface
meridian
Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.
papers
No project description available.
.github
No project description available.
lightweight_mmm
LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.