Hande Gabrali-Knobloch
@hgabrali
About
Data Scientist | Marketing & Customer Analytics | Quantitative Analysis · ML · Forecasting | Python · SQL
Skills & Technologies
Projects & Repositories
Recent public projects and repositories from this profile.
ranker-ai-demo
Brand visibility inside AI answer engines. Mixture-of-Agents across 5 LLMs, XGBoost scoring, embedding-based semantic drift detection. Deployed on AWS ECS Fargate with full CI/CD.
heart-disease-explainability-shap-lime
Jupyter NotebookEnd-to-end ML pipeline for heart disease prediction with model explainability using SHAP and LIME on Databricks | MasterSchool AI Enhanced Productivity Project 3
llm-advertising-ecosystem-atlas
PythonAn in-depth, independent research report mapping the emerging advertising ecosystem inside Large Language Models: the roles of media agencies, AdTech (DSPs/SSPs), LLM platforms, agentic buying, new protocols (MCP/AdCP), economic models, and case studies.
hgabrali.github.io
HTMLNo project description available.
Coca-Cola-2020-Media-Investment-Brand-Strategy-Analysis
Jupyter NotebookEconometric and media-mix analysis of brand resilience through a demand shock, using media investment data across 2020.
TravelTide_Customer_Retention_Mastery_Project
Jupyter NotebookK-Means customer segmentation into 3 personas; surfaced a +30% weekend spend uplift and a 15% cancellation-risk cohort, translated into dynamic pricing and churn-prevention levers.