Elea McDonnell Feit
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Elea McDonnell Feit

@eleafeit

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About

Associate Professor of Marketing at Drexel University

Location Philadelphia
Followers 104
Following 5
Public Repositories 9
Expertise

Skills & Technologies

HTML R
GitHub Work

Projects & Repositories

Recent public projects and repositories from this profile.

Causal_Forests_Tutorial

HTML

Analyzing Experiments Using Causal Forests for R Ladies Philly

⭐ 0 Forks: 0
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testandroll

HTML

Replication Files for Feit and Berman (2019) Test & Roll: Profit-Maximizing A/B Tests, Marketing Science.

⭐ 24 Forks: 5
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ab_test

HTML

Advanced A/B Testing Workshop

⭐ 19 Forks: 9
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ad_response_tutorial

HTML

This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attribution models. By applying these methods to the same (synthetic) data set, users will learn how the methods compare. We also illustrate the data manipulation that is required to prepare typical raw advertising data for analysis. Examples are worked in R and slides are provided in LaTeX.

⭐ 28 Forks: 16
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data_fusion

R

Code for the examples in the Feit and Bradlow chapter on Fusion Modeling in the Handbook of Marketing Research.

⭐ 2 Forks: 3
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brettgall.hugo

HTML

Contains the source code/files for my website:

⭐ 0 Forks: 0
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