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Senior Marketing Manager

HoYoverse
📍 Singapore

Job Description

Responsibilities Localized Brand Strategy: Set brand objectives for product updates, develop structured brand strategies, and build an evaluation framework that balances brand building with marketing efficiency. Product Positioning and Communication: Refine key selling points based on competitor activity and user insights, and continuously improve localized brand messaging. Campaign Execution: Plan and deliver high-impact online and offline campaigns, managing vendors from creative development …
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